At Indian Wine Company (IWC), we believe in making a real difference—not just in the products we create, but in the communities we serve. And what better way to spark change than with a splash of color? In partnership with the National Service Scheme (NSS) and in alignment with the United Nations’ Sustainable Development Goal (SDG) 4—Quality Education—we transformed school walls into vibrant spaces of creativity and learning.

At the Indian Wine Company (IWC), sustainability is not just a buzzword—it’s a core value woven into every step of our process. From vineyard to bottle, we are committed to reducing our environmental footprint while delivering high-quality, craft beverages. Join us as we take you through our sustainable journey.

Over the past decade, the Indian alcoholic beverage (alco-bev) industry has undergone a significant transformation, driven primarily by the evolving tastes and preferences of millennials and Gen Z. Traditional mass-produced lagers and spirits once dominated the market, but today, there is a burgeoning demand for artisanal and craft beverages. This shift is most apparent in major metropolitan areas such as Mumbai, Delhi, Bengaluru, and Pune, where younger consumers are leading the charge towards more authentic, high-quality, and distinctive drinking experiences.

In recent years, the craft spirits movement has gained significant momentum, becoming a vital force in the alcoholic beverage industry. Beyond offering unique and high-quality products, craft spirits are playing a crucial role in driving homegrown local innovation.

In the dynamic world of alcoholic beverages, having the right distribution partner can make or break your brand. At the Indian Wine Company (IWC), we’ve seen firsthand how critical the right partnership is to successfully navigating the complexities of the alco-bev market. Here’s why choosing the right distribution partner is essential for your brand’s success.