Introducing ANIMAL 15% – India’s Boldest Himalayan Apple Cider

At Indian Wine Company (IWC), we don’t just craft beverages—we create experiences. We are proud to introduce ANIMAL 15%, a 15% super-strong apple cider meticulously crafted with Himalayan apples, redefining strength and sophistication in the Indian market.

A New Standard of Strength and Craftsmanship

ANIMAL 15% is more than just a beverage—it is a statement of boldness and refinement. With 15% alcohol content, it is designed for discerning consumers who seek an intense yet well-balanced drinking experience. Infused with the richness of handpicked Himalayan apples, this cider offers a unique fusion of strength and natural fruit complexity.

"At IWC, we believe in pushing boundaries—both in flavor and innovation. ANIMAL 15% is our tribute to the fearless spirit of today’s consumers who demand something extraordinary," says Devesh Gupta, Co-Founder.

A Unique Flavor Profile

India is the fourth-largest apple producer in the world, and ANIMAL 15% proudly incorporates the finest Himalayan apples to create an unparalleled drinking experience. With vast orchards spanning across Himachal Pradesh, Jammu & Kashmir, and Uttarakhand, India's apple production has immense potential to support premium beverages like ANIMAL 15%, bridging the gap between traditional agriculture and modern craft alcohol.

By sourcing directly from local farmers, ANIMAL 15% contributes to sustainable agricultural practices and rural livelihoods. Our commitment to using high-quality, locally grown apples not only enhances the flavor of our cider but also empowers apple farmers by providing them with fair trade opportunities and a platform to showcase India's exceptional produce.

"IWC is an agriculture-first company. Our mission is to highlight India’s rich agricultural heritage through world-class beverages. With ANIMAL 15%, we are setting a new benchmark for strong, craft cider," adds Sachin Aggarwal, Co-Founder.

Crafted with precision, ANIMAL 15% delivers a full-bodied, smooth taste that harmonizes the crisp sweetness of Himalayan apples with a refreshing cider essence. The result is a drink that is powerful yet exceptionally refined, offering a lingering depth of flavor with every sip.

The Philosophy: Strength Meets Identity

The ANIMAL brand represents uncompromising quality and fearless energy. It is designed for those who challenge the status quo, embrace intensity, and live life on their own terms. The faceless figure in a red hoodie, our brand’s symbolic mascot, represents mystery, power, and the spirit of rebellion.

Who is ANIMAL 15% For?

ANIMAL 15% is crafted for individuals who appreciate both intensity and craftsmanship. Whether at exclusive gatherings, high-energy events, or personal celebrations, ANIMAL 15% stands as the perfect companion for those who demand more from their drink.

Availability and Expansion

We are launching first in Haryana and Maharashtra, with planned expansions into Delhi and additional markets. ANIMAL 15% is set to establish itself as the premium choice for those seeking a high-quality, distinctive strong beverage.

Join the Movement

Experience the boldness of ANIMAL 15%. Follow us on www.instagram.com/animalbev to stay updated on availability, exclusive events, and more.

“Drink ANIMAL. Become ANIMAL.”

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